How To Write Ads, Effective Ads…

This is another very important topic I want to tackle today- No matter what business you’re in, you need to know how to write effective ads or you’re not going to get people to your site. The mystery of effective ad writing has eluded many people since the beginning of the printed word. And many people just don’t know the importance or way of writing effective ads.

Probably the most important part of the ad is the subject. Without a compelling subject, people are not going to read your ads, especially if they are email ads. You need to be outrageous. You need to be different. Don’t be afraid to use subjects like “Martians Have Landed And They’ve Captured YOUR Business” or something crazy like that. Also, if you are using autoresponders, use the person’s name in the subject. People like to be referred to personally. This is a big thing with getting people to read your ads.

In the body of your ad you want to start out by introducing yourself. Make it personal. People want to get to know you so that they can trust you. If you start off with a sales pitch, they’re just going to tune you out. You have to get their trust first. Then you can give them your pitch down the road.

The next thing you want to do is tell them how you can help them. Tell them YOUR story. Stories sell. Explain to them how you were going through the same thing that they are going through now until you came up with a solution to the problem. Then, tell them what this solution is. Explain how it will help them by pointing out the benefits.

Next thing you want to do is assure them that they have nothing to worry about. Point out the guarantee. It’s a lot easier to promote a product that has a guarantee with it. Explain to them that if they are not completely satisfied with their purchase within however many days or months, that they can get a full refund on their purchase.

The next thing you want to do is tell them about all the bonuses that they will get if they order now. Explain to them that these bonuses are only going to be available for a limited time and if they don’t act fast they may lose out on them. Fear is a great motivator. If people think they will lose out on something they are more likely to act.

The next thing you want to do is offer testimonial proof if you have it. If people see that others have been satisfied with whatever it is that you’re selling, they will be more inclined to make a purchase. This is just one more thing to reinforce a feeling of trust.

Finally, tell them that if they have any questions at all they can contact you and you’ll be happy to help them. This further gains their trust.

Writing ad copy is not rocket science. If you follow the basic steps you should have no trouble writing ad copy that is truly effective.